Fan Asylum seeks to work with artists dedicated to their craft and committed to the fans who listen to their music. Our fan club programs reward these passionate fans for their support and deliver long-term program profits and fan loyalty to the artist.

Our goal is to bridge the gap between an artist and the fans. We work on a constant basis to deliver the latest artist news to the fans, and the Internet has allowed us the means to reach many fans in a short amount of time. As a general rule, we manage an artist’s Web site content, both graphic and written, updating elements on a daily basis, or as frequently as needed, dictated by flow of information to our office. We also manage traditional print mailings in-house, producing seasonal newsletter/catalog publications, and announcement postcards to assist in the promotion of new singles, albums or tour announcements. All these efforts combined create a trusted source for official news and timely information on the artist. Second to news and information, the true benefits are in the services we deliver to fan club members.

Fan club members are entitled to purchase preferred concert tickets during a headlining tour. Our program rewards long-standing members ­ we assign seats based on seniority. Members are assigned better seating the longer they remain an active member in the fan club.

Travel package events allow us to deliver the ultimate fan experience. The main ingredients include premium seating at the artist concert (center stage, first few rows), watching the show in an exciting destination city (think NYC, London, Paris), hotel lodging and ground transportation to and from the show. On top of that, our events typically include a meet & greet with the artist, or alternatively, a sound check viewing in case the artist’s schedule does not permit a face-to-face meeting with the fans.

Between 2001 and 2002, we produced over 20 travel packages for Melissa Etheridge fans, crisscrossing the U.S, and venturing into Europe. We produced similar feats for Aerosmith and Whitney Houston fans in the past, often hitting fan strongholds in the UK and in Japan. Our latest successes have been in producing travel packages, in partnership with Ultrastar, for the Rolling Stones 2002/2003 Licks Tour in over 15 different international destinations, including Australia, Japan, China and Europe, and in partnership with SLO Limited, producing VIP travel events for Paul McCartney’s European tours in 2003 and 2004.

Fan Asylum, in collaboration with the client, conceives of merchandise (logo design, product sourcing), oversees manufacture, and fulfills all orders in-house. Sales are administered via a Web storefront and direct mail catalogs. We go beyond the standard merchandising deals that aim to capitalize on an artist’s touring cycle. Our objective is to develop a long lasting lifestyle brand, offering a broad product line in which fans are interested or are seeking. Our approach has been rewarding to the fans and the artists.